There’s no doubt about it:
Same-day delivery has become THE most important part of business in London.
In fact, over half of UK consumers (56%) expect same-day delivery in 2022.
(And most of them are living in London.)
Your business having (or not having) the ability to book a same-day courier on demand is so important that it can make it, or break it.
Thankfully, there are a lot of them.
To succeed with delivery, you need to choose the right same-day courier in London.
What makes a courier “right” for that job, exactly? Keep reading…
From pricing to customer service, here’s the exact process for finding the best same-day courier in London.
There are a lot of couriers in the UK. And most of them do operate in London.
So you need to narrow down your search.
To do that, you need to identify three things:
Here is a quick checklist to help you determine your delivery requirements:
When it comes to business constraints, here’s what you need to consider:
And this is the checklist for your service requirements:
Your second step is to create a giant list of courier companies in London.
Right now you don’t need to worry about pricing, their list of services, or any of that.
The goal is just to get a bunch of courier providers on the list that offer same-day delivery.
(We’ll show you how to pick the best couriers from your list in steps #3-#6.)
You can do this by typing the search terms “same-day couriers in london” or “s_ame-day delivery in london_” into:
And you’ll get millions of results.
In fact, when we received almost 4 million hits on Google:
That’s a lot. But right now just grab as many providers related to your business as you can. And add them to your list.
(As you can see, we like to use Google Sheets for our courier list. But you can use anything that works for you.)
Now it’s time to size up the competition.
You want to identify couriers that are the best match with what outlined in step #1.
Specifically, you want to focus on three things: convenience, pricing, and service quality.
This is where you determine how easy it is for you to book a same-day delivery.
Some courier companies in London, like Addison Lee, have easy booking:
This lets you book a same-day delivery without having to create an account.
And you can do it directly over their website.
But if you want same-day delivery as a regular deal, this isn’t very convenient.
Chances are that you’ll start receiving multiple same-day orders, at some point.
And at that point, booking them one at a time isn’t effective anymore.
So the courier you end up choosing has to allow you to schedule multi-drop deliveries.
Here’s how that looks with Brisqq:
But convenience doesn’t stop when it’s just convenient for you to book same-day deliveries.
Especially if you sell products online.
In e-commerce, booking deliveries online also has to be convenient for your customers.
That’s why you should also consider if the courier provider offers API Integration with your site.
This enables customers to self-book same-day deliveries.
(But more on the benefits of that in step #4.)
Price per delivery is important for your bottom line.
And your customers’ wallets. (If they’re the ones paying for it.)
While same-day delivery is convenient, it’s also expensive.
In fact, most post and parcel carriers in the UK put a premium price on it.
For example, Royal Mail offer same-day delivery by 9am that starts from £22.95 up to £39.65:
On the other hand, smaller courier services like Brisqq and Gophr are much more affordable.
The average price for same-day delivery in London is £10.50.
NOTE: These prices are typically without VAT which is added onto the price of delivery.
Most couriers in the UK are listed and reviewed by their users.
This is a good way to evaluate the quality of their same-day delivery service.
The best places to review their ratings and scores on:
You should always target companies with a rating of at least 3.5/5.
But reading comments about them will also help you to see what customers actually think about their service experience:
It’s one thing for a courier to have a lot of good reviews and an affordable price per delivery.
But the more important question is:
Will their same-day delivery service make you money?
Here are two ways to figure that out:
This is your way to estimate how many customers will use your same-day delivery service.
It converts potential customers into actual users and buyers.
The higher your conversion, the more a courier company is worth to your business.
For example, Brisqq offers courier services for e-commerce.
You can integrate your online store with Brisqq to let customers self-book delivery at checkout (regardless of whether you use a platform like Magento or Woocommerce):
But how does this translate into choosing a courier?
Let’s say a customer wants to buy the best-selling product on your website.
And they want it delivered today, by 5PM.
If a courier on your shortlist doesn’t offer API integration, then that customer can’t book the delivery.
They can ring you up to check whether it’s possible, but…
This isn’t convenient.
And may lead them to abandon their cart.
On the other hand:
You can’t capitalize on showrooming on your site.
Potential customers on your site may want to buy something. But if they can’t order it straight away, they may not want to do business with you anymore.
The bottom line:
You lose out on valuable opportunities.
Availability of couriers
It’s one thing to offer same-day delivery at checkout.
It’s quite another to make good on your promise.
And customer disappointment has a serious impact on your earnings.
Not all courier companies are available all the time.
So how do you solve this problem?
One way is to look for delivery companies in London that have a wide network of couriers.
This means choosing one of the bigger post and parcel deliveries, like Royal Mail or Hermes.
But this can be a risk, as The Times found out when it exposed Hermes’ delivery staff throwing packages against walls at their facilities.
You can also look for slightly smaller courier companies.
For example, Gopher has 9000+ registered couriers across 25 cities in the UK:
But what happens when seasonal demand is high, like during Christmas.
Then, your customers may book a delivery but they won’t be able to handle it.
Again, the best solution is to let customers self-book deliveries within determined timeslots.
Here’s how that works with Brisqq:
You can also limit this based on their address vs. your delivery area.
This way, customers see when a courier is available to deliver their order.
And whether or not they qualify for delivery at all.
Which minimizes your chances of losing any future business with them.
Last up, it’s time to see how the couriers on your shortlist perform.
Obviously, you want to pick the best courier in line with your business.
And the only way is to use their same-day delivery service.
That way, you get an actual sense of the results you’ll receive over time.
Create an account with all of them.
Start booking deliveries.
Set the test range to 5-10 deliveries.
Keep a close eye on:
This makes it SUPER simple to evaluate your top choices.
If a courier doesn’t score high on one of these points, you can go with a different one.
Until you find the right one for your business.
And if Brisqq is an obvious choice, then…
Get in touch with Brisqq. Fill out a quick form and we’ll get back to you in less than 2 minutes.
One of our support staff is always on call with a tailor-made offer for your business or a quote that’s in line with your delivery needs and your budget.
Imagine what you want your delivery to look like…
And start delivering that experience to your customers today!